![]() ![]() Globe Telecom President and CEO Ernest Cu revealed that the behavioral insights in the study found by YouGov have strengthened the company’s resolve to reach more Filipinos in its education drive against pirated websites and illicit streaming devices. International subscription services, which includes pan-Asia-only offerings, were impacted the most – almost one in four (23%) Filipino users have abandoned subscriptions in favor of ISD purchases. Specifically, 15% asserted that they canceled their local pay television subscriptions as a direct consequence of owning an ISD. Of the 28% of consumers who purchased an ISD, close to one in five (18%) stated that they canceled all or some of their subscription to legal pay TV services. The survey, commissioned by AVIA’s Coalition Against Piracy (CAP) and conducted by YouGov, also highlights the detrimental effects of streaming piracy on legitimate online subscription services. The survey found that Showbox (11%), CloudTV (9%), FunTV (6%), and Hug U Box (5%)are among the most popular pirated applications amongst Filipino consumers. TV boxes often come pre-loaded with pirated applications allowing ‘plug-and-play’ access to pirated content. These TV boxes, also known as Illicit Streaming Devices (ISDs), allow users to access hundreds of pirated television channels and video-on-demand content, usually with a low annual fee. In a recently conducted YouGov study of the content viewing behavior of Filipino consumers, it was revealed that more than one in four consumers (28%) use a TV box which can be used to stream pirated television and video content.
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